Google Analytics is very important for your website.

13 Oct, 2020 | Branding & Marketing

You have made an awesome website but nobody is visiting it. You’ve got it fully updated, you have paid a considerable amount of money for an elegant design, but at the end of the day, your traffic is very low. So, what’s the point? You have to do something about it! But before you move forward to the next steps, consider this: what is the tool with which you can determine if you have traffic to your website or not? This tool is called Google Analytics.

What is Google Analytics?

Google Analytics is one of the most important tools for tracking and analyzing your website’s traffic. It provides you with a very large amount of information about who is visiting your website, what they are looking for, how they gοt there, and which pages do not rank within the site. Every business that wants to expand and grow on the internet should use Google Analytics, as it provides the information needed to improve its performance. Also, naturally, the data concern both paid (ads) and organic traffic.

What information does Google Analytics give out?

In terms of traffic, you can see the demographics that concern your visitors, their area of residence, or their mother tongue. You also have data on how many of your visitors are desktop users or mobile users, your site’s referral traffic (i.e. visits that came to your site from any source other than a search engine, such as a link to another site that leads on your site), or how much traffic comes from social media.

In addition, it provides you with statistics on your page’s bounce rate and navigation time. Therefore, by analyzing and utilizing these statistics, you can optimize the content of your pages.

Another reason to use Google Analytics is that it also allows you to track your ad campaigns. By clicking on the field “I want to track AdWords campaigns”, you will be given additional information about your campaigns, as well as information about their impact on the audience of the advertisement.

Finally, it should be noted that through Google Analytics, you can add goals and alerts. You will be able to follow detailed sales data concerning your site, as well as from which campaign your customers came from. This way, you can evaluate the performance of your advertising budget in actual amounts.

Don’t think about it twice. Link your page to Google Analytics now. It’s free!!

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